2020 Guide To National & Local SEO Services For Law Firms
SEO is not a one-size-fits-all service. There are 250+ factors that Google uses to rank each and every website. Today, there are more search engine updates than ever before. This page is a comprehensive guide and resource to help attorney’s learn more about SEO marketing for law firms, and the difference between generic SEO versus competitive SEO. Competitive industries need competitive packages, and the bare minimum will not do you any justice!
We’re more than a marketing partner, we become an extension of your team!
What To Know About SEO Marketing For Law Firms?
We craft a specialized SEO marketing plan for your law firm based on your business goals and competitive intelligence. We only offer high-end SEO packages for law firm websites because competitive SEO is needed for upward results. Our decades of combined experience, resources, and cutting-edge technology will help deliver more legal cases right to your desk!
Not sure how to go about creating good content marketing material? Not a problem. Our content marketers will work alongside you to understand your business’s goals and develop the best strategy for moving forward.
How To Build A Sustainable Future With Law Firm SEO?
We create goal-based marketing campaigns to build a sustainable future for your online business. After we understand your goals, we identify the best methods to apply to your overall campaign strategy to grow your business through search engines and prominent websites. Our law firm marketing campaigns generate leads, produce new cases, and help you create long-lasting relationships with new customers.
Even better, we have a fully staffed development force who work alongside our SEO team, always on standby. Let us reduce your marketing cost and increase your online business efficiency by keeping it under one fail-resistant roof!
Local Or National SEO Packages For My Law Firm?
The decision to market your law firm locally or nationally will be based on your business objectives. With local marketing, Google will use your city and state to get you found by potential customers searching locally for law firm companies. So, if people search phrases like “Bankruptcy lawyer near me” or “(city/state) law firm,” you would be found!
National marketing is when Google takes a worldwide phrase like “Business law” or “Benefits of business law” and provides results to people looking for info on these subjects. Just like local marketing, it will be entirely dependent on your goals.
Enjoy exclusive access to our proprietary CORE Brain SEO Dashboard!
How Can Our All-Inclusive National or Local SEO Packages & Proprietary Technology Help Your Law Firm?
DIGITTO Media’s TRI-fold SEO campaigns are enhanced with our CORE AI technology and include SEO, Content Marketing, and Social Media Management to provide you with a super-effective campaign designed to maximize your results and ROI!
- Our AI technology works to enhance every aspect of your SEO/PPC campaign’s. Our CORE combines artificial intelligence and large data to provide further insight, and proactively checks into our marketing strategies. Our systems provide you the most ROI for your investment, and protect your investment over time.
- Let us lower your advertising costs today! We invest annual budgets into our in-house analytics software, R&D, SEO pilot campaigns, and top-tier SEO tools utilized by the best in our industry. We work around the clock to improve your online business success to reach your campaign goals and expectations.
- We work closely with your team to understand your unique businesses challenges and objectives. Better yet, our experts have a profound knowledge and an in-depth understanding of marketing psychology, online buying behaviors and search intent. This will be a large piece in the success of your law firm!
What Is SEO And How Can SEO Help My Business?
SEO provides the best long-term ROI. We use SEO to turn your website into a knowledge base and resource for your customers. Our team will create engaging website content using strategic keywords that are relevant to your unique business. By doing this, we increase the authority and reputation of your online business so when potential customers search for your services, your business will be found!
Keywords are vital to your business. They are the foundation of which your SEO campaign is built around. We use keywords or key phrases related to your business that potential customers use to search for your products and services. When we send more visitors to your site, search engines will increase your rank positions even more.
SERP is an acronym for Search Engine Results Page. The websites at the very top love the consistent clicks! All of your website content is analyzed by search engines to determine how well a site will rank. But no worries, all you need to do is focus on your business while we increase the volume!
SEO involves optimizing your business on many levels and Google wants to provide users with the very best experience possible. One of the many ways we optimize your site is by improving it’s functionality, navigation and user experience. Google will reward your website with better ranks by providing your visitors with a better site experience.
By implementing relevant keywords and key-phrases on your website pages, we will help your business rank higher in search engines (the SERP). This is because we increase your website authority and populate your web pages with rich content that will be super relevant to your customer search terms, like “business lawyers near me” or “personal injury law firms near me”.
We create marketing copy for your site to provide value proposition to your visitors. Unique marketing copy will also help increase conversions and provide additional value, keeping them on your pages longer. If Google notices people stay on your web pages for a longer period of time, you will rank better. We have several ways to give you a competitive edge over your competition!
All-Inclusive SEO Marketing Packages
Our active-managed SEO campaigns are enhanced with our proprietary CORE Brain AI SEO technology, and managed with the best research tools and analytics software in our industry. Get instant access to 24/7 support, dedicated account managers, and a Contractor SEO Dashboard to keep your campaign organized in one central location. All our SEO packages below include content marketing, social media publications, on-going SEO website updates and more!
Where else will you find this much value in one competitively priced package?
STARTER
$
1199
PER MONTH
- ✰ 10 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 10 Pages
- [2] Content Writing
- [2] Outreach or Blog
- [10] Local Citations
- [2] Optimize Social Acct.
- [8] Social Media Posts
- 160 Links/Social Signals
- 10 Competitive Links
- Data Aggregate Submission
ADVANCED
$
1399
PER MONTH
- ✰ 20 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 20 Pages
- [3] Content Writing
- [3] Outreach or Blog
- [20] Local Citations
- [3] Optimize Social Acct.
- [18] Social Media Posts
- 300 Links/Social Signals
- 20 Competitive Links
- Data Aggregate Submission
PRO
$
1599
PER MONTH
- ✪ 30 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 30 Pages
- [4] Content Writing
- [4] Outreach or Blog
- [30] Local Citations
- [4] Optimize Social Acct.
- [32] Social Media Posts
- 440 Links/Social Signals
- 30 Competitive Links
- Data Aggregate Submission
PREMIUM
$
1799
PER MONTH
- ✰ 40 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 40 Pages
- [5] Content Writing
- [5] Outreach or Blog
- [40] Local Citations
- [5] Optimize Social Acct.
- [50] Social Media Posts
- 580 Links/Social Signals
- 40 Competitive Links
- Data Aggregate Submission
- RSS Distribution Network
STARTER
$
999
PER MONTH
- ✰ 10 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 10 Pages
- [2] Content Writing
- [2] Outreach or Blog
- [2] Optimize Social Acct.
- [8] Social Media Posts
- 140 Links/Social Signals
- 10 Competitive Links
ADVANCED
$
1199
PER MONTH
- ✰ 20 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 20 Pages
- [3] Content Writing
- [3] Outreach or Blog
- [3] Optimize Social Acct.
- [18] Social Media Posts
- 270 Links/Social Signals
- 20 Competitive Links
PRO
$
1399
PER MONTH
- ✪ 30 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 30 Pages
- [4] Content Writing
- [4] Outreach or Blog
- [4] Optimize Social Acct.
- [32] Social Media Posts
- 400 Links/Social Signals
- 30 Competitive Links
PREMIUM
$
1599
PER MONTH
- ✰ 40 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 40 Pages
- [5] Content Writing
- [5] Outreach or Blog
- [5] Optimize Social Acct.
- [50] Social Media Posts
- 530 Links/Social Signals
- 40 Competitive Links
- RSS Distribution Network
Our DELUXE packages are comprehensive marketing solutions built for law firms with national and/or local expansion plans.
ADVANCED
$
1999
PER MONTH
- ✰ 50 Keywords
- CORE Brain AI Dashboard
- SEMRush Analysis/Full Site Audit
- Extended KW Research
- Content Marketing Analysis
- Plan of Action Schedule
- Google AdWords/Facebook Ad Setup (Optional)
- Professional Press Release Writing & Nation-wide Press Release Submissions to Major PREMIUM Outlets Through our Network Partnerships
- Standalone Content Management Platform
PRO
$
3499
PER MONTH
- ✪ 90 Keywords
- CORE Brain AI Dashboard
- SEMRush Analysis/Full Site Audit
- Extended KW Research
- Content Marketing Analysis
- Plan of Action Schedule
- Google AdWords/Facebook Ad Setup (Optional)
- Professional Press Release Writing & Nation-wide Press Release Submissions to Major PREMIUM Outlets Through our Network Partnerships
- Standalone Content Management Platform
PREMIUM
$
4999
PER MONTH
- ✰ 130 Keywords
- CORE Brain AI Dashboard
- SEMRush Analysis/Full Site Audit
- Extended KW Research
- Content Marketing Analysis
- Plan of Action Schedule
- Google AdWords/Facebook Ad Setup (Optional)
- Professional Press Release Writing & Nation-wide Press Release Submissions to Major PREMIUM Outlets Through our Network Partnerships
- Standalone Content Management Platform
Get The Jump On Your Competition And Start Now!
Do not place an online order if you need a website, please contact us first.
Credit Card Order Form
Your info is encrypted & 100% secure! No payment details are stored on our site.
Campaign tips and recommendations will be provided during your checkout to ensure you order a campaign best suited for your business goals and budget.
Speak To Us First!
Let’s discuss goals and expansion plans!
Creating Long-Term Relationships And Industry Leaders!
At DIGITTO, you don’t pay to get ignored. No one likes lousy customer service, which is commonly found in cheap SEO marketing services. Cheap SEO makes it impossible to get your questions answered, discuss marketing strategies, and even obtain a performance report. Our SEO is affordable, and we assign dedicated account managers to your project!
Marketing isn’t a one-size-fits-all service, so it’s important to hire a company that provides affordable rates with tons of value. Don’t get stuck with poor results or Google penalties to save a few dollars. Your website search engine traffic and rankings will decline quickly, and it can be expensive to correct. Your law firm deserves the very best!
All Packages Include:
- Enhanced SEO w/ Proprietary Technology
- CORE Brain AI SEO DIGITTO Dashboard
- Content Marketing Promotions (SEO boost)
- Social Media Posts/Social SEO (SEO boost)
- Social Account Optimization (SEO boost)
- No Setup Fees or Long-Term Contracts!
- Cloudflare Setup For Optimal Performance
- Deep Site Analysis & Effective Strategies
- Upfront Strategies, Planning, Research
- Active-Managed Campaign & Project Board
- 24/7 Project Support & Initial Consulting
- Experience, SEO Testing & Know-How
- Eye In the Sky (E.I.T.S) SEO Monitoring System
- Manual Link-Building (No Artificial Links)
- On-Site SEO Updates As Needed
- Vast Connections w/ 100,000+ Online Sources
- Media & Publishing Company Partnerships
SEO helps your website increase authority and visibility in search engines which increases your business’ online reputation. Customers see businesses as more reputable and trustworthy if they appear at the top. Better yet, our active-managed TRI-fold campaigns include SEO, content marketing and social post to keep your social accounts alive and boost SEO. Get instant access to dedicated account managers, 24/7 support, SEO dashboard, and more!
We complete optimizations and final checks within 4 weeks. Most clients notice substantial improvements in their SEO campaign within 90 days after launch. During this period, Google explores your site and indexes information for future searches. Some results may appear within 30-days, but SEO is a long-term solution as it provides the best ROI overtime, and the return on investment for attorneys and law firms are generally higher with us due to our rates and super-effective campaigns.
A successful return on investment will differ based on your business type and size. We have several packages built for businesses of all sizes, so we can understand your specific goals, unique challenges, and expectations – and we scale from there. The campaign we recommend will be one that is ambitious, but still within your budget. If you aim too BIG, it will leave you unsatisfied, and if you aim too SMALL you may never realize the full potential of what SEO can do for your business.
Your potential clients will also measure the ROI on their decision to hire you, so your website will need to provide them with the value your service bring them. ROI is not only dependent on our marketing, but also on how much you put into your business. Good ROI for SEO marketing plans for law firms mean assessing the size of your budget, making minor investments into web development to turn your visitors into leads, and receiving enough new clients to offset your cost of investment. We are very good at what we do, and we will help you with all of this.
Key Performance Indicators are a measurement of how well your SEO campaign is going for your law firm website. One of the most important factors in determining KPI’s is visitor engagement and retention on your website and whether it leads to increased business for you. KPIs are important because they our team identify what is working and what we can do away with.
We use these KPIs to make improvements and adjustments to your campaign, resulting in more success. Some of the more important KPIs we focus on are new customers, organic traffic, keyword rankings, leads/conversions, bounce rate and pages per session.
Start Marketing Your Law Firm Today!
Order now for instant access to our online marketing experts – No added overhead!
Once your order is placed, you will receive a link to complete our digital on-boarding form which is to provide our team with more info about your goals. In the meantime, we will setup your project board and send you an email invite!
Credit Card Order Form
Your info is encrypted & 100% secure! No payment details are stored on our site.
Campaign tips and recommendations will be provided during your checkout to ensure you order a campaign best suited for your business goals and budget.
Speak To Us First!
Let’s discuss goals and expansion plans!
I Want To Order Now. How Do I Choose An Ideal Package?
The sooner you start a campaign the better. Choosing an SEO marketing package for your law firm doesn’t have to be complicated. Below are a few examples to help you out, and placing an order on our website is only one of the many options we have available to you. You may give us a call, submit a form, or even schedule a marketing call using the ‘book a strategy call‘ buttons. Either way, we would be happy to discuss your goals!
We recommend a minimum of 10 keywords per location, and per service/product focus. (i.e, Office in Dallas Texas, focusing on bankruptcy law) If you want to focus on 1 location and 2 products or services, we recommend a minimum of 20 keywords.
We recommend a minimum of 30 keywords if you want to focus on 3 locations, and 1 product or service.
We recommend our High-End Campaigns if you are ranking 1 business location in a more competitive city (i.e, Orlando, Dallas, Los Angeles, Miami, New York City, etc.). We always recommend high-end campaigns for higher expectations, best quality and the quickest results.
Our standard campaigns are still effective and packed with value at the best rates. Results vary based on competition, keywords chosen, competition on those same keywords. Generally, companies can start with our standard packages if they have a business inside a less competitive city.
- For example, a business who wants to rank their Winter Park or Lake Mary location, which are suburbs of Orlando.
- Or Brooklyn or Greenville, which are suburbs of New York city.
If you want to rank 50+ keywords or have national and/or local expansion plans, we recommend our DELUXE packages for Law Firms.
Our pay-per-click services are active-managed campaigns to accelerate traffic to your business immediately while your SEO campaign matures. Our PPC rates are reduced when bundled with SEO services. Learn more by giving us a call or requesting more details via your project board if you choose to order your SEO campaign on this page. Feel free to submit a form as well.
SEO Marketing Phases
Keywords, 200+ Factor Audit, On-Page SEO And Link-Building/Indexing
In the initial campaign, we immediately tackle your SEO and content promotions, which includes your promotional offer and sharing the offer to increase engagement. After understanding the business, our analytics team will create a comprehensive competitive keyword research list to acquire leads.
- Title Optimizations
- Meta Description Optimizations
- Content Optimizations
- Tag-based Optimizations
- CMS Platform-specific Optimizations
- Site-wide Optimizations
- Social Account Optimizations
- Results-oriented Keyword Research
- Industry-oriented Directory Submissions
- Submission to Google/Bing/Yahoo
- Optimized Social Bookmarking
- Webmaster Tools Optimizations
- Search Indexing Link-building
- Browser Compatibility Check
- URL Canonicalization
- Page Weight Checking
- Duplicate Content Checking
- Search Engine Spider Simulation
- Keyword Relevancy Modification
- Restoring Broken Links
- Image ALT Tag Optimization
- Site Micro-data
- Schema For Product Sites
- Optimize Robots.txt, Sitemaps And More!
Active-Managed Off-Page SEO Campaign, Social Media & On-Page Updates
An On-going Monthly Campaign will improve traffic and rankings. It involves creating different types of content, creative promotional methods, social platform outreach, and a number of ideas that are different each month and customized to each individual client.
- Intelligent CORE Brain campaign strategy setup
- Social Account Posting Management
- Guest Posting or On-Page Blog Posting
- Press Releases (Paid Inclusions)
- 3rd Party Reviews
- Social Media Shares And Submissions
- Optimized Social Bookmarking
- Niche Directory Submissions
- Niche Smart Commenting
- Local Citation Submissions
- One-way Commercial Class-C links
- Diverse number of IP origins
- Detox and Disavow Analysis and Clean-up
- Google Algorithm Strategy updates
- Bing Algorithm Strategy updates
- On-Page Optimization updates
- Keyword effectiveness analysis
- Keyword Swapping/tuning
- Content/Press Release writing
- Keyword optimized content production
- Writing by professional writers and SEO experts
- Spell check and grammar check each piece
- Check for content duplication
- Proof-read for content relevancy
- Each piece will have at least 1 link & anchor text for your site
- Many more types!
Total coverage is dependent on SEO campaign duration. Not every item in Phase 2 is done in only first 30-days, but each campaign will meet minimum counts and resources assigned based on chosen campaign size. SEO strategies may change month-to-month if needed, but all deliveries will be completed as needed in order to improve website rank, increase traffic and remain competitive.
Frequently Asked Questions
We accept businesses from all industries, local and nationwide, with the exception of adult websites. Businesses must abide by all applicable laws and regulations.
Our team will begin the project right away once your order is processed. You may use our forms to contact us first, or place an order to get setup immediately. Either way, we will reach out to you.
Yes, you can add or remove keywords at any time. However, we recommend at least 3 months for the results before considering keyword swapping.
We can develop a new user-friendly and fully responsive website for you, or even re-design your existing website. We have a fully staffed development team with over a decade of experience. We would be happy to send samples of our recent or previous work. Website services are discounted with the purchase of an SEO campaign.
Yes, as long as you already have a website you may place a campaign order on this page. After the order the is processed a window will appear with a link to our digital on-boarding form. While you complete and submit our on-boarding form on our site, our team will create a project board. You will receive an email invite to join us on the board. The email invite will come from Freedcamp, which is the platform we use for project management and campaign support.
Yes, please discuss with your account manager on any change requests to your campaign. It is simple to upgrade or downgrade your campaign at the beginning of every monthly cycle, or you may submit the request via your project board prior to your next monthly marketing cycle. We make our campaign transitions seamless.
Add further reinforcement to you marketing packages and accelerate your leads with a PPC campaign (pay-per-click). Our paid-advertising plans (PPC) are active-managed campaigns to bring instant traffic to your business. PPC management rates are reduced if you are running an active SEO campaign with us. For more information, please visit our paid-advertising services page.
Choose a campaign within your budget, and based on the amount of keywords you would like to rank. The more keywords you rank, the more traffic to your website. The people visiting your website will be those who are actively seeking your products and/or services.
We recommend at least a 3 to 6 month campaign in order to see results. Generally, 3 months for visible results and 6 months for more significant results. You may also continue or upgrade your campaign if you are liking your results!
You may visit our contact page, or we have forms on this page that will allow you to contact us or process a campaign order to get started immediately. Either option you choose, we will be sure to get in touch with you and discuss your goals further. During the campaign you will have access to a project board, dedicated account manager, and 24/7 support team. In short, you will have your own digital desk and our marketing team will be an extension of your business. Communication is important for our clients, as well as our team.
We have been a marketing service provider for over a decade, and considered one of the top OEM SEO Companies. We have helped a vast number of businesses rank higher for their niche, and we provide excellent 24/7 customer support. For real ROI and long term results, we are among the top service providers while delivering our services at the most affordable rates. We have created a solid infrastructure and streamlined process to support our business model.
The turn-around time is 3 months for visible results and 6 months for more significant results. Some results may appear within 30-days but SEO is a long-term solution as it provides the best ROI overtime. We also offer advanced PPC Ad Management services which many of our clients run in parallel with their SEO campaign to accelerate traffic to their website immediately while the SEO campaign matures.
Attention to detail makes a world of difference between success and penalty. Our work is completed manually, and with intelligent analysis. We don’t use software to automate either. Additionally, because all of our content promotions we write are original and not spun, this requires a higher-cost to bring you the highest quality possible for your campaign.
Yes, as long as the content is in English.
Our company builds proprietary analytics software for our team internally, as well as utilize all major analytics software including but not limited to, SEMrush, MOZ, and Ahref. We don’t use software to build links, so you don’t have to worry about artificial links penalizing your site. This is commonly found with cheap SEO services or SEO services purchased overseas.
Yes, our campaign plans will work for new websites. We will adjust strategies for new sites. If you are currently running an active SEO campaign and you’re not happy with your current provider, we will help you transfer your campaign seamlessly and successfully.
Yes, you will receive a full link diary report showing all links that were placed, with ranking report of your keywords and exclusive access to your very own CORE Brain SEO Dashboard. All of your reports and documentation are systematically uploaded to your dashboard where you may also view further insights into your campaign.
This depends on many factors such as: Where you are currently ranked in search engines, competition associated with your keyword choices, budget, etc. Our team will help you through the keyword process so you we head in the best direction.
Yes, the links will be permanent.
Yes, all of our links are high quality links and built manually. We only offer white hat SEO services, meaning everything we do is ethical. We do not build artificial links.
Yes, great question. Our AI technology allows us to track anchor text and we have over 10 anchor types that we can utilize for the campaigns.
No, all URLs must be for the same website.
We Find Solutions To Your Problems
Over the years we have noted all the problems and frustrations our customers had with their previous marketing and development teams, so we created an infrastructure and processes to solve these problems! Below is one of the many prevalent problems we see far too often – and a solution to that problem!
If you’re thinking about marketing your business online, make a small initial investment that will save you a ton of money! Have a website developed that will convert your visitors into leads. This should always be the first step prior to staring marketing campaign, never the other way around – Keep your target audience in mind at all times!
At no cost, we will discuss your goals, review your website and identify the critical issues holding it back from performing well online. We can create a new website or redesign an existing site that will convert your visitors into leads. Once these initial steps are completed, we’ll be ready to go live – It’s well worth the wait!
If you have an outdated, unresponsive website or any other challenges, don’t do anything just yet – contact us first for solutions!
Your Initial Marketing Development
01
DISCOVERY
02
RESEARCH
03
OPTIMIZATIONS
04
LAUNCH
Start Marketing Your Law Firm Today!
Once your order is placed, you will receive a link to complete our digital on-boarding form which is to provide our team with more info about your goals. In the meantime, we will setup your project board and send you an email invite!
Speak To Us First!
Let’s discuss goals and expansion plans!
Credit Card Order Form
Your info is encrypted & 100% secure! No payment details are stored on our site.
Campaign tips and recommendations will be provided during your checkout to ensure you order a campaign best suited for your business goals and budget.