Everything You Need To Know About Music And Artist Promotion

With over a decade of industry experience and working with some of the biggest labels in history, we understand the importance of creating a strong foundation and an actionable game-plan. DIGITTO is not your ordinary music marketing company, we become your partner! We manage campaigns for producers, directors, staging companies, record labels, and even acclaimed talent managers whom are responsible for mainstream artists we hear today!

Our partnership with CelebrityAccess will provide more value to your campaign and increase your outreach capabilities, this is only one partner. We have thousands of online relationships and media partners to help you break through the noise! Choose us as your marketing arm and we will provide you direction and help you monetize through social channels, merch and more! Contact us today to learn how we can help! 

Online music marketing and album distribution has evolved over the years and promoting it to your audience requires strategy and a compelling brand message! We’ve partnered with CelebrityAccess for this very reason, and together we have formed DIGITTOACCESS. We know how to effectively promote your music to the world!

Our entertainment experts and artist promotion specialists cover all aspects of your marketing campaign and provides guidance on how to generate revenue as we build your fan base. Developing marketing campaigns is what we do best and we’ve been at it for over a decade. We’re always running new pilot campaigns and creating innovative digital marketing strategies to help artists break through the noise. As a result, we have spent years orchestrating a medium of affordable solutions that are effective and solve the many problems artists face today in the live entertainment industry.

Some songs naturally captivate the audience with zero to less work from your end. It doesn’t need promotion of any sort; you just have to sit and watch it make money for you. You have to sell it out to the general public before it can gain ground. No matter how nice a song is, if the audience is unavailable, it becomes useless. The challenge most artists; especially the upcoming artists face is their inability to properly promote their work. This is quite unfortunate as technology has provided the means to reach millions of people with a single touch of a button.

Music was always meant to be an uplifting tool. There are so many benefits that come with listening to and making good music. We make it easier for artists to make a name for themselves and provide guidance along the way. Let’s discuss a few reasons why artists have problems breaking through the noise.

Making great music needs to be your primary focus and if you are thinking about promoting your music without professional help, here are some tips to consider. First, marketing campaigns need to be planned and coordinated in order to be effective. Only then can we begin to monetize your talents and continue to share your message to the world. As entertainment and artist promo experts, we understand the importance of marketing and the opportunities that arise from successful campaigns. We even have artists partner with us and bring their investors on board. Considering a startup or venture investor to help you get started is a good way to build your music career quickly.

Marketing is a business investment, just like buying a laptop and software for editing and writing music. Marketing is also very competitive so choosing a company with experience and online relationships will help maximize budgets and reach. Buying a fixed number of views and streams do not cause work towards organic growth. Would you like to have 100 people in a room who do not care about your music, or 10 that do who may share it with others?

To truly do well in marketing it takes a certain degree street smarts, research experience, mathematical intelligence and an understanding online consumer behavior and psychology. Running an advertisement on YouTube without a comprehensive marketing strategy is a surefire way to start a YouTube charity drive without benefiting in return.

In the world of online marketing, there are many ever-lasting challenges beneath the surface, and these challenges are ever-evolving. For example, one of them is generational changes. These directly affect online behaviors and trends. It’s highly likely your fanbase is the Y Generation, more referred to as the millennial’s and sometimes stereotyped as the, Attention Deficient Generation. Millennial’s surpassed baby boomers which makes them the largest generation. Make no mistake that shorter attention spans are not to be confused with a lack of intelligence. Millennial’s are very smart and they want good content and honestly. They can easily decipher honestly from B.S.

Now, the main challenge for Gen Y is not getting their attention; it’s keeping and preserving it. Statistically, millennial’s have shorter attention spans which make them a more delicate audience. The reality is all of us have several active social networks and they’re embedded into our daily lives. These networks send never-ending notifications and ding alerts! This does not make it any easier on millennial’s to stay focused. In general, this makes it more difficult to make a connection and have them relate to your message.

If your audience does not find your content as engaging as the next notification that arrives, you’ve already lost them. New likes and short-term followers are a dime a dozen. The goal is to turn your short-term followers into long-term fans. Our marketing experts and 24/7 support team is always ready to assist and keep our campaigns organized. Our infrastructure and partnership allow us to take high-value, large budget campaigns and recreate feasible artist promotion packages that maintain the same value and effectiveness.

Believe it or not, indie artists and marketing agencies mix very delightfully together. In fact, by working with the right digital marketing team and you will be afforded more time to focus on your music. This is the best way to maximize profit and outreach while maintaining full control over your music and brand as an indie artist. It’s paramount to have a branding service in any professional field. DIGITTO Media is here to meet your needs when it comes to artist branding services. We are willing to help you practice most if not all of the tips mentioned above. We have spent years studying the marketing strategies of some of the biggest artists and other professionals in the industry and can’t wait to apply them to your brand.