Neil Howe talks with owner of Digitto Media, David Gentilella about the importance of SEO and the foundation of a good keyword strategy.

David is an online business consultant and marketing professional who has been in the industry for 11+ years. David is the Founder and active CEO of DIGITTO Media.

DIGITTO Media is an online internet marketing agency specializing in SEO services and lead generation. They are a vendor for technology companies, specifically SEO companies, and provide online business consulting.

Listen as David shares his multi-prong digital marketing strategy to get the most leads, trust and referrals for his clients.  David breaks down the customer buying journey sharing how to rank for the buyer keywords.

You can also visit Business Innovators Radio to listen to the interview – The Trust Factor.

BUSINESS INFO PROVIDED BY NEIL HOW ON THE TRUST FACTOR

Company:   DIGITTO Media

Website:      www.digittomedia.com

Location:     Downtown Orlando

Mobile:         407 455 1804

Office:           407 577 3038

Facebook:   https://www.facebook.com/digittomedia

LinkedIn:     https://www.linkedin.com/in/david-gentilella-62692933/

With the advent of Search Engine Optimization (SEO), link building has mainly involved human interaction. Nowadays, individuals depend more on the internet over the course of their everyday activities than they have never done, and the internet is energized by links.

Search engines possess a certain level of capability to monitor links in addition to assessing them, but the fact remains that links are most importantly intended for human use. Only a human mind is capable of creating links that can yield immense value to other people.

White label link building is a human effort.

Google is diminishing manipulations and spam

Link building does not depend on manipulation anymore.

Google has become very good at recognizing spam links and manipulations and is getting better and better at eliminating such links. With the launch of the Penguin algorithm and the progressive endeavors of Google’s internet spam group, link building has returned to its point of origin- white hat link building.

Human interactions are needed to create genuine links

An ideal approach to creating genuine links that are valuable to web crawlers is by human association. This implies manual effort to connect with genuine individuals and site administrators.

If any website allows you to place your links with them with no human interaction or association then such website isn’t a good choice to link to. It is important you connect with the individual who is managing a website where you wish to leave your link. If there is no human presence, it is highly likely that the site is no longer viable or was built solely for the web crawlers. If you’re not sure how to create white label links, you can opt for white label link building services.

White label link building is a process where web pages or links are built by a third-party source or a white label SEO company which are then applied to the provider’s own brand identity. This way you can get your white links under your brand from the best white label link building services out there.

Links are meant for humans, not search engines

Links are a great way for individuals to explore the wide web. In the absence of links, the web would be a jumbled chaos of data, and web indexes such as Yahoo and Google won’t function properly. Adopt a human-first strategy when seeking white label links from websites, and consider how good your chosen links will aid internet users to discover your website.

Furthermore, links make for better user experience, especially for web content. They can additionally be used for reference or citation purposes to add credibility and depth to your web content. As opposed to developing a wide, intricate subject, links are an ideal way of passing vital information on to your audience without the need of diverging from your primary topic.

Utilizing a “human-first” strategy for white hat link building

It is one thing to comprehend that link building is a human effort, though it is another thing entirely to practice that theory.

The following are some extensive rules for utilizing a human-first strategy for white hat link building:

• Concentrate on relevance: Enlighten someone else (partner, companion or customer) on why a particular link is deemed significant. In the event that you can’t see any obvious reason for its pertinence, disregard such links.

• Work with an audience-first mentality: When pursuing links, first seek out the websites your target audience visit often as opposed to the higher authority websites.

• Concentrate on context: consider which areas will best serve your link placement on a site and if visitors would click on it. Provided they do, would they find its destination satisfying?

• Human connection: do not forget that there is a genuine (and probably occupied) individual on the opposite end of your connection, and regard them with respect. Ensure you are always courteous and accommodating.

• Give value: create links that deliver a “win-win-win” for the linking website, your website and your human audience that discover them.

Investing in SEO services that are affordable and suitable for your business is extremely important. Search Engine Optimizations (SEO) is a very important element of running a successful business online. SEO can grow any business, irrespective of its size. We want to help you find the best services that can give your business an edge over its competitors.

SEO has developed and expanded and with that so have our services that we continue to change and optimize. DIGITTO Media offers a range of professional SEO services for blogging, digital marketing, social media, content marketing and online advertising. We want to create an online presence for your business that is consistent and solid.

The main services we offer are:

• Search Engine Optimization –gaining more customers
• Online paid advertising management
• Content marketing
• Social media skills that drive traffic, generate leads, produce sales, and create lasting relationships with customers

The Web Presence Assessment

This is a great way to get going to create an online presence for your business. This service also monitors the overall performance of your website. This service is available as a one- off service, standalone service or an integral part of a SEO package.

Our Web Presence Assessment will provide you a professional analysis of your overall website performance and stats. Search engine results and performance will be monitored and displayed. Social media analysis will also be shown. We will also provide a written report of 25 pages that is clearly written, with a detailed list of recommendations that are practical and actionable.

There will also be a full website audit for your website with data analysis and reporting.   The data provides additional information for improvement.

We also include a phone consultation that will give you the opportunity to ask any questions and to also find recommendations.

With this service, you will be moving forward faster as we provide an in-depth report on the areas that are critical for your business together with a complete execution plan of how and what you need to achieve your goal.

Why Choose Us?

One of the reasons you should choose DIGITTO Media is because we save you time. We help reduce the amount of time spent on planning and cultivating a successful and professional SEO plan. It can take some time to jump into the limelight of search results and we can help in this by getting you to the top. We have the right people and are always focused on helping you through your journey in getting your business to the top.

We believe our services will save you a lot of money; due to the fact that our services are available at an affordable and low cost. In the long term scheme of things, you will see that you have saved huge amount of money through our professional SEO services and at the same time, received an outstanding SEO experience.

You will also be receiving expert strategies and plans that enable your business to grow smoothly and effortlessly. With our highly skilled and talented team, you will be provided with everything you need to know to get going and we would always keep you updated on the rate of progress your business makes with us.

Together with technical links and SEO, one of the three significant pillars of a successful SEO plan is interesting, high-quality, and captivating content.

Traditional content strategies engage articles, blog posts, images, and even video as the main sources of content. Though these can be good for helping your SEO efforts and boosting traffic, podcasts have always been an overlooked and misjudged medium. Engaging the podcast medium will not only build your brand and shoot up one-way traffic, but it will also add rich and captivating content to your site and help improve your efforts of link-building.

Admittedly, not only do you need to understand how to manipulate your podcasts for SEO, you must also know how to position yourself well on the platforms specifically meant for podcasts. Whether you’re a beginner or an already established podcaster, read on for specific tips on how to optimize your podcast.

1. It’s all in the title

What’s the main factor that determines whether your podcast is “FOUND” on iTunes and Google Play? It’s the “TITLE”. The ranking calculation of iTunes for podcasts emphasizes greatly on the podcast title, in addition to other factors like the overall number of subscribers and the overall number of podcast reviews.

Keep it neat and free, use the right keywords where necessary, and this would help you to show up for significant search queries. On Google Play, your show’s description (not individual episode descriptions) can be looked up as well, so ensure you make the most of it, while still maintaining an engaging and compelling copy. (And talking about keeping things clean, if your show has offensive words and as such, labeled as explicit on iTunes, then your podcast will not be penetrating the really huge Indian market.)

2. Optimizing your RSS feed

Although people don’t use RSS as much as before, your RSS feed controls your podcast on iTunes, Google Play Music and several other podcast platforms everywhere. Basically, what people subscribe to is your RSS feed when they subscribe to your podcast on any of such platforms.

Your feed is what provides all the information about your podcast to these platforms. So whenever you want to update the title or description of your show, you have to do so in your RSS feed. This may take a day for any of the fields to be updated on iTunes or any other platforms.

In order to gain the best SEO control over your podcast, you should create your RSS feed using the one you were provided by Libsyn or the one gotten from the PowerPress plugin for WordPress (a free plugin).

3. Leveraging your website

Despite the fact, that your podcast is an audio file, you can still score SEO points when you leverage your website and make it a destination worth the traffic Google sends. As SEO practitioners, we are always making efforts to draw more trusted links to our sites. A great podcast just happens to be another type of content you can engage to pull those links.

4. Recycling content

Transforming old content into something new is another excellent way to manipulate existing resources to improve your authority and shoot up your ranking on certain topics. You can gather contents from your podcast and transform them into infographics, blog posts, articles, videos, slide presentations, and lots more to gain more SEO value from the reused content.

5. That ‘other’ search engine: YouTube

YouTube, as you may possibly know, is the second most visited site on the web following closely to Google, with over a billion users. When thinking of any SEO technique, especially with podcast content, you should always try to include YouTube in your plan. YouTube is not just a heavy search engine in its own right, but contents of YouTube frequently pops up in the main body of Google search results as well.

6. Podcasting for link building

Another way podcasting can be of good advantage to your total search engine optimization efforts is via links attraction.  If the content of your podcast is entertaining, interesting useful, captivating and so on, then it may as well attract links independently, but there are definitely other links that you can aim for.

One other easy way to do this may be getting a podcast guest speaker to help promote the podcast on their own site. If someone agrees to be interviewed for your podcast, it’s quite possible that they would want people to hear that episode of the podcast. By hosting that episode of the podcast on your own site, in addition to releasing it out on popular media and podcast platforms, you can also offer your guests a general place to link to on your site.

One sure way to increase your odds is to scout for podcast guests with an exceptional interest in promoting the episode because the increased exposure will also benefit their business. These can include an author launching a new book, a company’s release of a new product, or someone who is just starting their own podcast. Particularly, authors are an excellent target, because generally when people just recently release a book, they look for every possible source of promotion.

In summary

Conclusively, with a little effort, podcasting and SEO can cooperatively help you gather that zealous chain of supporters that Kevin Kelly described as “1,000 true fans.” SEO actions can help grow the audience of your podcast; and in reciprocation, as your podcast popularity increases, it can bring search engine optimization benefits back to your site. And this creates some sort of “virtuous circle.”

Podcasting can help you establish yourself as an authority in your field, but you must know that this really involves a lot of time and effort. However, when the right podcast is done well, it is worth the investment. Optimize that investment by following these tips, and watch how your audience increases!

Reference: http://searchengineland.com/6-ways-grow-podcast-audience-seo-268734

White Label SEO Service is a business arrangement which permits organizations to set up and offer SEO and other related services to their customers without having to set up a department for this. The way it works is that the company providing white label SEO services takes care of the reseller’s clients. The real work is done by the white label service provider and this kind of an arrangement is most effective and handy for businesses that do not have enough assets to handle the varied needs of their customers.

Small businesses enter into an agreement with a company providing white label opportunities and then resell these services to their customers under their own brand name. Reputed white label companies offer genuine services and provide detailed reports. This, in turn, results in a mutually beneficial partnership.

In other words, any service that is fully purchased from a company and then selling it under your own name- like rebranding it- is the basic framework of a white label service, and the purchaser assumes that the property is the sellers only.

SERVICES ONLY A WHITE LABEL SEO COMPANY CAN PROVIDE YOU

1. This service ensures epic quality without any hustle of the company to worry about anything else like promotions, marketing or even building a relationship with clients. This approach is very reasonable and is a wonderful opportunity for you to benefit from a white label SEO Company.
2. You have the full freedom to set any price that you feel like because that’s just how amazing the services are; now you don’t need to worry if the determined price matches your breakeven point or not, simply set the price that you’re comfortable with and you’re good to go.
3. These white label SEO companies give you the ease of paying in installments, meaning you don’t have to pay any huge amount, in the beginning; you can pay in easy installments as is convenient to both.
4. Most reputed white label SEO services believe in international dealing; lets you choose any currency for payment and allows you to enjoy the services without a hassle.
5. Customer privacy is always the number one concern for top service providers, which is why they keep all important information confidential to keep you safe from any fraudulent scams whatsoever. So you no longer have to worry about your transacting online.

Expanding a business is every entrepreneur or business owner’s dream, but it requires careful strategy on how you will go about it and how you will tackle the challenges that come about with expansion. Expanding to new territories and marketing your products or services to new customers requires convincing skills and marketing strategies which will enable the business to grow. However, you can choose to expand your business through white labeling.

White labeling is the service where you purchase a product from a company and then rebrand it to give people the impression that you have created it.

DIGITTO Media is one among the top companies that offer white labeling business opportunities to various companies globally so that they can venture out into the SEM/SEO business.  We have had over 1,000 successful projects with over 11 years of experience. If you are an online marketing company or an affiliate marketer, then our services can definitely benefit you.

When you choose to expand your business through our white label SEM service, you will only have to market our services under your uniquely designed website while we take care of rest of the work including the operation of orders. All business messages will be received directly, under your own brand name.  You will be dealing & controlling all the marketing communication with your customers directly. Our white label team will only be involved in the discussion/meeting with you regarding the requirements and services.

We at DIGITTO Media believe in wholesale costs which is why you are entitled to a huge discount opportunity of 50% for all SEO white label services that you require excluding the complete link building services, which we offer at 10% discount.  Also, you don’t have to make a huge an upfront investment but can keep paying at different stages. Determining the price of our services when you resell them to your customers is completely in your hands and in no way we will intervene in it.

We treat your client’s projects just like our own and promise 100% customer satisfaction and privacy.  We have a dedicated team of marketing professionals who will deal with your clients in a professional and friendly manner.

The process involved in Search Engine Marketing includes:

• We analyze your website and learn about your product/services to understand better in order design our further marketing strategy. Keyword research and analysis is followed to rank the web pages to related keywords.

• Designing of Ads including Test Ads Design, Multiple Ads Design, Banner Ads Design for better ROI is done. PPC campaigns are created by our PPC Specialists having years of hands on experience.

• Once the process begins, we observe the campaign and its performance for a couple of days and also monitor the conversions i.e. the sales and all other metrics to calculate the performance.

• We do SEM campaign optimization, maintenance and updates of how well the campaign is working and what can be done to get better results. PPC campaign bids management are also done in this step.

• Our experts provide a detailed report of the campaign to the clients at regular intervals to maintain transparency and improve performance.

By choosing DIGITTO Media, you will be choosing to work with a company that offers high-quality white label services at a price not to be found elsewhere.  Our affordable prices and promised results is what make our clients stay back with us for continuous white label business.

Setting up a business from scratch is not always the best solution, especially these days, when we have stiff competition in literately every industry we can imagine. Designing a brand new product or service is just the first step in the whole process. Some people say, it is the easiest one, although it doesn’t look like at the first glance. After this, we have to promote our offer and find people who would be interested in it. And this is something we cannot do over the night.

Because of this, many people opt for white label business opportunities when they want to earn residual income. In this way, we will be in a position to skip mentioned “process of creation” and start to promote and sell our products or services right away. This is the main reason why this strategy is extremely popular lately and why a number of entrepreneurs decide to give it a try.

Before we start to list out some of the possible white label business opportunities, we must define what this term means in order to better understand its good and bad sides. In the widest sense of the word, this term refers to a product or service that is fully supported (designed, created and tested) by one company and sold by a reseller or another company (with its own brand and under its own name). Now, when we discuss this, we can continue with our main topic- what option we have when we want to make residual income with white label opportunities.

• “Ordinary” selling of any kinds of white label products you think that would be profitable. This means that your only job will be to find appropriate products and figure out the way of its distribution to the end costumers. This option is highly profitable, simply because you get full commission. In contrast to affiliate platforms, here you get full revenue. This is the reason why selling such items is one of the best ways of making quick profit.

• In addition to selling white label products under your name and brand, you can try to improve them and sell them at even bigger prices. While the bigger profit is the main advantage of this approach, the drawback is that you must develop these new features and test them. And this, as we know, takes time and doesn’t give positive results all the time. However, if you are ready to try something new and if you are prepared for challenges, this option will be perfect for you.

Finally, you can try to sell only licenses of certain products, not “real” products. This is particularly popular with software and computer programs. This means that your customers can use products (software) you promote, but they will not own them. Basically, your customers will be able to create their user accounts and use provided features, but they will not be able to download such software. There are many options here, and if you manage to find appropriate ones, you will definitely have a steady income.

White label SEO Service or SEO service reselling is a business solution which allows companies to set up and offer SEO and other related services to their clients even when they know nothing about SEO. This is when a company or agency offers SEO services in the name of another company.

In another word, White label SEO is a type of services or business package in which the SEO services are provided by a company and delivered to the client by another company without any brand attachment from the producing company.

In this case, the company that provides the SEO services is hidden behind the company that offers it to the client. The actual work is done by this company. These types of the business solution or packages often occur in a situation where an agency or company does not have enough resources to handle the client. As a solution, they form partner with a company providing these services and resell the services to their client in their own brand name. This allows the SEO reseller to free up more time, add no additional overhead, and provide the client more hands on support.

These companies offer the actual services and communicate with the clients. This way, both the companies share the profit.

White Label SEO services are usually employed by businesses in the services sector. Some of the companies or agencies that benefit from White Label SEO services are;

• Website developer and designers
• Affiliate marketers
• Web agencies
• Internet marketers
• Local Search Engine Optimization Services

White Label SEO services business package gives these companies the opportunity to offer services or products they would normally not be able to deliver on their own, even though their clients demand the same. For example, not all website development companies offer SEO services even though they knew their client would need it. Such companies can partner with a SEO service company as a White Label service partner and thus can offer their clients the services they need. The profit and the company buying price are going to be based on the agreement between the two companies. The reselling price and communication with the client are controlled by the reselling company.

BENEFITS THAT CAN BE GAINED FROM WHITE LABEL SEO SERVICES

There are numbers of advantages White Label SEO Strategy to both the producing companies and the reselling companies.

The SEO white label service providers only need to ensure the quality of their services. They don’t need to worry about marketing, promotion or dealing with clients.

This way, the reselling companies are able to save marketing and promotion expenses and can thus focus its resources on improving and offering the best SEO service.

For the reseller companies, they are able to offer clients all the SEO services that are normally beyond their capacity. Since the services are delivered to clients under the reselling company’s name, they can achieve more authority and exposure in this niche.

With White label SEO service, all that the reselling companies need to worry about is the customer service aspect of client relations.

It can be a  challenge to start an SEO agency. Social media, content marketing strategy, maintaining a set of in-house experts for SEO, and the like is even harder. There will become a point when you have reached your limit and you simply can’t take on any more clients, but they keep on coming. Then then what comes next is declining the workload. You want to still delivery top notch SEO,  rather than sacrificing your quality just because you want to cater to every client.

When you start a company, you want to pay attention to what you do best, and expand your agency, the wisest course of action is to find white label services as partners for your company. If you find the right white label SEO service and manage it properly, you will notice an increase in your company’s recurring revenue. It may also help make your agency look more trustworthy and professional. By offering more services to your clients, they no longer have to find another company. You are their one stop shop.

The idea of outsourcing SEO services is becoming more popular everyday. The next thing to do is how do you start? Here are some tips that you can follow as you start to grow your agency.

ADVERTISE FOR NEW CLIENTS

You can now afford more clients, so go get new ones. Advertise and bring in more clients by using e-mail campaigns, social media, and the most attractive of all, offering freebies.

CONNECT WITH OTHER FREELANCERS

Improve your services by tapping the skills of other freelancers. You can find web designers, graphic artists, writers, and printers who you can collaborate with to form a new business.

THE POWER OF LINKEDIN GROUPS

Connect with company owners and get leads from LinkedIn Groups. This is very helpful especially if you join in the discussions.

CONTENT IS STILL KING

Companies that blog obtain more leads than those without any blogs. Having awesome blog content can have several benefits for your traffic and SEO. Your company blog should be about how customers can benefit from your services and how they are missing a lifetime of opportunities if they don’t get your services.

USE VIDEOS FOR A HIGHER ENGAGEMENT

Videos create a high rate of engagement from your audience and it is something that they can look forward to. Make sure that you upload videos on a regular schedule.

BOAST YOUR CLIENTS

Do you have a portfolio or a list of popular clients? Don’t be shy to parade them that you are the one who provided the SEO service.

TESTIMONIALS

It is natural to avail services from a company that a lot of people can vouch for. Make it a point to gather testimonials and display them where they can be easily read.

If you are really serious about making a name for yourself as an SEO agency, you have to make yourself known to other potential clients. White label SEO helps you save time by letting you focus on marketing while they do all the SEO stuff. With these simple tips, you can steadily grow your client-base and provide quality service.