Roofing SEO Marketing
Running an SEO campaign is like any roofing project because we build sustainable futures for customers so they’re covered for the long-haul. SEO for roofing companies can generate 500% the rate of returns. Clients refer to us as their go-to roofing SEO company because we produce upward results and maintain rank positions. With our experience, you’ll have invested in a campaign that will become a consistent lead funnel, and it will be extremely difficult for your competitors to take away.
Our decades of combined experience, resources, and cutting-edge technology will help you drive leads right through the roof! We craft a specialized SEO marketing plan based on your business goals and competitive intelligence, so we never let your competitors win. We’re more than a marketing partner, we become an extension of your team.
We create goal-based marketing campaigns to build a sustainable future for your online business. After we understand your goals, we identify the best methods to apply to your overall campaign strategy to grow your business through search engines and prominent websites. Our roofing SEO marketing campaigns generate leads, produce sales, and help you create long-lasting relationships with new customers.
The decision to market your roofing company locally or nationally will be based on your business objectives. With local marketing, Google will use your city and state to get you found by potential customers searching locally for roofing companies. So, if people search phrases like “roof contractors near me” or “(city/state) roofing,” you would be found!
National marketing is when Google takes a worldwide phrase like “roof repair” or “storm roof damage” and provides results to people looking for info on these subjects. Like local marketing, it will be entirely dependent on your business goals.
Enjoy exclusive access to our proprietary CORE AI SEO Dashboard For Roofers!
DIGITTO Media’s TRI-fold SEO campaigns are enhanced with our CORE AI technology and include SEO, Content Marketing, Social Media Management to provide you with a super-effective campaign designed to maximize your results and ROI!
- Our AI technology works to enhance every aspect of your SEO/PPC campaign’s. Our CORE combines artificial intelligence and large data to provide further insight, and proactively checks into our marketing strategies. Our systems provide you the most ROI for your investment, and protect your investment over time.
- Let us lower your advertising costs today! We invest annual budgets into our in-house analytics software, R&D, SEO pilot campaigns, and top-tier SEO tools utilized by the best in our industry. We work around the clock to improve your online business success to reach your campaign goals and expectations.
- We work closely with your team to understand your unique businesses challenges and objectives. Better yet, our experts have a profound knowledge and an in-depth understanding of marketing psychology, online buying behaviors and search intent. This will be a large piece in the success of your roofing business!
Our active-managed SEO campaigns are enhanced with our proprietary CORE Brain AI SEO technology, and managed with the best research tools and analytics software in our industry. Get instant access to 24/7 support, dedicated account managers, and a Contractor SEO Dashboard to keep your campaign organized in one central location. All our SEO packages below include content marketing, social media publications, on-going SEO website updates and more!
Where else will you find this much value in one competitively priced package?
ADVANCED
- ✰ 20 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 20 Pages
- [3] Content Writing
- [3] Outreach or Blog
- [3] Optimize Social Acct.
- [18] Social Media Posts
- 270 Links/Social Signals
- 20 Competitive Links
PRO
- ✪ 30 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 30 Pages
- [4] Content Writing
- [4] Outreach or Blog
- [4] Optimize Social Acct.
- [32] Social Media Posts
- 400 Links/Social Signals
- 30 Competitive Links
PREMIUM
- ✰ 40 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 40 Pages
- [5] Content Writing
- [5] Outreach or Blog
- [5] Optimize Social Acct.
- [50] Social Media Posts
- 530 Links/Social Signals
- 40 Competitive Links
- RSS Distribution Network
ADVANCED
- ✰ 20 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Keyword Research
- Optimize 20 Pages
- [3] Content Writing
- [3] Outreach or Blog
- [20] Local Citations
- [3] Optimize Social Acct.
- [18] Social Media Posts
- 300 Links/Social Signals
- 20 Competitive Links
- Data Aggregate Submission
PRO
- ✪ 30 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 30 Pages
- [4] Content Writing
- [4] Outreach or Blog
- [30] Local Citations
- [4] Optimize Social Acct.
- [32] Social Media Posts
- 440 Links/Social Signals
- 30 Competitive Links
- Data Aggregate Submission
PREMIUM
- ✰ 40 Keywords
- CORE Brain AI Dash
- SEMRush Analysis
- Extended KW Research
- Optimize 40 Pages
- [5] Content Writing
- [5] Outreach or Blog
- [40] Local Citations
- [5] Optimize Social Acct.
- [50] Social Media Posts
- 580 Links/Social Signals
- 40 Competitive Links
- Data Aggregate Submission
- RSS Distribution Network
Our DELUXE packages are comprehensive marketing solutions built for roofing companies with national and/or local expansion plans.
ADVANCED
- ✰ 50 Keywords
- CORE AI Dashboard
- SEMRush Analysis
- Extended Keyword Research
- Optimize 50 Pages or Blogs
- 3000 Word Marketing Content
- 50 Social Media Posts
- 650 Links and Social Signals
- 50 Competitive Link-Building
- RSS Distribution Network
- CORE Brain AI Analysis
- DA35+ Link Acquisitions
PRO
- ✪ 100 Keywords
- CORE AI Dashboard
- SEMRush Analysis
- Extended Keyword Research
- Optimize 100 Pages or Blogs
- 6000 Word Marketing Content
- 75 Social Media Posts
- 1300 Links and Social Signals
- 100 Competitive Link-Building
- RSS Distribution Network
- Google Console Monitoring
- CORE Brain AI Analysis
- DA40+ Link Acquisitions
PREMIUM
- ✰ 150 Keywords
- CORE AI Dashboard
- SEMRush Analysis
- Extended Keyword Research
- Optimize 150 Pages or Blogs
- 9000 Word Marketing Content
- 100 Social Media Posts
- 2000 Links and Social Signals
- 160 Competitive Link Building
- RSS Distribution Network
- Google Console Monitoring
- CORE Brain AI Analysis
- DA50+ Link Acquisitions
100% Transparency and Long-Lasting Relationships
At DIGITTO, you don’t pay to get ignored. No one likes lousy customer service, which is commonly found in cheap SEO marketing services. Cheap SEO makes it impossible to get your questions answered, discuss marketing strategies, and even obtain a performance report. Our SEO is affordable, and we assign dedicated account managers to your project!
- Enhanced SEO w/ Proprietary Technology
- CORE Brain AI SEO DIGITTO Dashboard
- Content Marketing Promotions (SEO boost)
- Social Media Posts/Social SEO (SEO boost)
- Social Account Optimization (SEO boost)
- No Setup Fees or Long-Term Contracts!
- Cloudflare Setup For Optimal Performance
- Deep Site Analysis & Effective Strategies
- Upfront Strategies, Planning, Research
- Active-Managed Campaign & Project Board
- 24/7 Project Support & Initial Consulting
- Experience, SEO Testing & Know-How
- Eye In the Sky (E.I.T.S) SEO Monitoring System
- Manual Link-Building (No Artificial Links)
- On-Site SEO Updates As Needed
- Vast Connections w/ 100,000+ Online Sources
- Media & Publishing Company Partnerships
A successful return on investment will differ based on your business type and size. We have several packages built for businesses of all sizes, so we can understand your specific goals, unique challenges, and expectations – and we scale from there. The campaign we recommend will be one that is ambitious, but still within your budget. If you aim too BIG, it will leave you unsatisfied, and if you aim too SMALL you may never realize the full potential of what SEO can do for your business.
Key Performance Indicators are a measurement of how well your roofing SEO campaign is going. One of the most important factors in determining KPI’s is visitor engagement and retention on your website and whether it leads to increased business for you. KPI’s are important because they our team identify what is working and what we can do away with.
We use these KPIs to make improvements and adjustments to your campaign, resulting in more success. Some of the more important KPIs we focus on are new customers, organic traffic, keyword rankings, leads/conversions, bounce rate and pages per session.
- Title Optimizations
- Meta Description Optimizations
- Content Optimizations
- Tag-based Optimizations
- CMS Platform-specific Optimizations
- Site-wide Optimizations
- Social Account Optimizations
- Results-oriented Keyword Research
- Industry-oriented Directory Submissions
- Submission to Google/Bing/Yahoo
- Optimized Social Bookmarking
- Webmaster Tools Optimizations
- Search Indexing Link-building
- Browser Compatibility Check
- URL Canonicalization
- Page Weight Checking
- Duplicate Content Checking
- Search Engine Spider Simulation
- Keyword Relevancy Modification
- Restoring Broken Links
- Image ALT Tag Optimization
- Site Micro-data
- Schema For Product Sites
- Optimize Robots.txt, Sitemaps And More!
- Intelligent CORE Brain campaign strategy setup
- Social Account Posting Management
- Guest Posting or On-Page Blog Posting
- Press Releases (Paid Inclusions)
- 3rd Party Reviews
- Social Media Shares And Submissions
- Optimized Social Bookmarking
- Niche Directory Submissions
- Niche Smart Commenting
- Local Citation Submissions
- One-way Commercial Class-C links
- Diverse number of IP origins
- Detox and Disavow Analysis and Clean-up
- Google Algorithm Strategy updates
- Bing Algorithm Strategy updates
- On-Page Optimization updates
- Keyword effectiveness analysis
- Keyword Swapping/tuning
- Content/Press Release writing
- Keyword optimized content production
- Writing by professional writers and SEO experts
- Spell check and grammar check each piece
- Check for content duplication
- Proof-read for content relevancy
- Each piece will have at least 1 link & anchor text for your site
- Many more types!
WE SPECIALIZE IN SEARCH ENGINE OPTIMIZATION AND ROOFING MARKETING!
IT’S GETTING HARDER AND HARDER TO GET ROOFING JOBS THESE DAYS AND DIGITTO MEDIA CAN HELP
THE TRUTH ABOUT ROOFING SEO AND MARKETING COMPANIES
Imagine this: You’ve just finished a big roofing job and you’re headed back to the truck to head home. Your phone rings and of course you answer it. On the other end is man who says he is with the “Local Google Search” and wants to verify your business information. Naturally you want to be sure your info is correct so you politely answer all the questions. Out of the blue the man asks if you want your business to appear at the top of the search results. You say yes because it’s the truth. The man explains that for $199 per month you can be at the top. It sounds too good to be true but you’re spending a lot of money advertising in other areas so you decide to give it a try.
Months go by and you don’t see any ranking improvement for your roofing website. You try to call the “Local Google Search” company but they never answer. Finally you call your bank and order a new credit card to stop the recurring billing. You vow to never purchase SEO services again.
LOCAL SEARCH
We make sure you rank at the top of the local search results! Say goodbye to paying for every single click!
INCREASE REACH
We can rank you for the surrounding cities and suburbs to drive more phone calls and leads!
CONTENT MARKETING
People buy from people they trust. We turn your business into a knowledge base for home improvement!
ROOFING SEO MADE EASY
Roofing Marketing is incredibly difficult! The competition is tough and there are many companies fighting for the top position on Google. Many roofing companies try to tackle their SEO and online marketing all by themselves but end up wasting money and not improving their rankings.
DIGITTO Media specializes in marketing for roofing companies and we measure our performance based on ROI. Our #1 job is keep your phone ringing with new customer phone calls each and every day. We craft a specialized SEO plan based on your business goals and competitive intelligence. We never let your competitors win!
ROOFING MARKETING TIPS
Below are some of the best roofing marketing strategies. If you’re trying to grow your roofing business using SEO, consider pairing your digital marketing with some of the ideas below. If you have any questions feel free to give us a call!
REMARKETING
By marketing to your existing customer base you can increase your sales with the push of a button. In order to do this you will need to capture the phone number, email, and address of every client you work with. Use a free tool like Mailchimp to send coupons via email. Alternately, you can send your customers a text message that includes a coupon if they book immediately.
CROSS SELL / UP SELL
Being at your customer’s home is a great opportunity to help them discover new ways to make their house better. Do a thorough inspection of the property and find some extra work you can assist with – only if needed of course. Another option is to dive into the various shingle options before the job begins.
SOCIAL MEDIA
Facebook is used by nearly everyone. Run a Facebook campaign to get people in your city to like your page. Once you have a good following you can start sharing roofing or home improvement tips and tricks. Be sure not to make every post promotional in nature. Over time, this will drive a steady stream of calls and bookings.
TELEMARKETING
If you have the money, set up a small call center and hire sales reps to book appointments. This is the best way to quickly generate appointments and get your trucks movings. You can even hire home-based employees to make your calls. This does require setting up some infrastructure but it will be worth it in the long run.
PROFESSIONAL RELATIONSHIPS
Get involved with other business owners and create a referral network. Partner with carpet cleaners, garage door companies, painters, and other service providers who deal with homeowners. Offer a referral bonus to the companies that refer you. Over time this can turn into a profitable revenue stream. Make sure you are also providing referrals to your group!
DISTRIBUTE FLIERS
Passing out fliers sounds old school but it can still be highly effective. Choose a subdivision and create a roofing special for that neighborhood. Canvas the area and leave fliers on people’s doors. This is a widely used tactic and works incredibly well. You’ll spend around $90 on fliers and make thousands in new jobs.
PHONE CALLS, LEADS, SALES
OUR SPECIALIZED ROOFING SEO GUARANTEES SUCCESS
How much do you spend on advertising? After we place your website on page 1 of Google you’ll never have to spend money on advertising again – Customers will find you right away!
STEP 1. RESEARCH / COMPETITION ANALYSIS
It’s important that we understand what your competitors are doing to gain their rankings. We will take a hard look at your competitors and essentially reverse engineer their websites and SEO strategy. You’ll know how much they spend on ads, how much traffic they get, and what keywords they target for organic and paid search campaigns.
STEP 2. WEBSITE CLEANUP AND OPTIMIZATION
The foundation of roofing SEO is proper on-page and on-site formatting. We complete a thorough audit of your website to make sure there’s nothing that will prevent it from ranking. We completely optimize the entire site from top to bottom. We add new content, local relevance, schema markup, silo structure, and more. Nothing will prevent your site from ranking when we’re finished!
STEP 3. LOCAL CITATIONS / PRESS RELEASE
Now it’s time to start ranking! We create, claim, and optimize your listings for all of the major local business directories. This adds hyper-local relevancy to your business and causes you to rank in the “map pack.” Next, we draft a professional press release and syndicate it to our publishing partners. You’ll appear on local and national news websites, even on Google News.
STEP 4. SOCIAL MEDIA / DIGITAL PROPERTY CREATION
It’s important for your business to be found on ALL social media platforms. Our social media strategy is great for building a large foundation of followers who you can market to. We also create many digital properties on Web 2.0 platforms and other high authority websites. We allocate time to boosting these brand new web properties so that they can rank in the search results too. Ideally we can fill up several spots on page 1, pushing your competitors to the second page.
Backlinks are one of the largest ranking factors. We build some of the highest quality links to your website. It’s a completely manual process and will never give you a penalty. We only work with the highest quality sites for our authority placements so you can be certain that your site will rise through the SERPs.
STEP 6. ONGOING MAINTENANCE / GUERRILLA TACTICS
We have to maintain the rankings after we achieve them. SEO doesn’t stop once you’re ranked. If you were to stop SEO after your rankings are achieved, your competitors will climb back to the top. We also use some amazing guerrilla marketing tactics that will continue to drive increased traffic and leads to your business.
UR STRATEGY IS UNIQUE
ROOFING SEO ISN’T ON SIZE FITS ALL
We craft bespoke strategies for your roofing business. Read below to see our entire process for ranking your roofing company’s website at the top of the search results.
IT’S TIME TO TAKE ACTION!
Your family and employees are all depending on you to help them achieve a higher quality of life. Growing your dental practice through SEO is the ONLY way to solidify your position as a leader in the business. Just fill out the form and we’ll send you over a website and competition audit. Even if you decide not to work with us, you’ll still have some valuable info about your competitors.
Let’s schedule an exploratory call to see if we might be a good fit for each other. Email us: [email protected]